What's with the new Sabian logo? Sabian announced a new brand direction at the NAMM show this January. They have a new logo, a new look, and an attitude adjustment. Sabian have zeroed in on why every hammer stroke matters, and why creating new sounds are so important to them. It is because they are a company of drummers that are never satisfied. Always on the search for the next sound because we know, as a drummer, you are not interested in following the masses - we know that you're focused on your sound, your own unique style, and ultimately, your love of drumming. As drummers, we see ourselves as different than other musicians: we will accept nothing less than authenticity; we have an emotional connection to our gear, and our playing - let’s face it - at times we can be a bit unhinged. At SABIAN we celebrate this and while other brands are stuck in their tradition and legacy as a company - we are focused on your future as a drummer. So what does all this mean? It’s not just a new logo: it’s us tapping into the unbound, ‘don’t-care-what-others-think’ philosophy drummers live by. It means we will never compromise or ask permission, that we will continue to make cymbals that are unique, and we will always be looking for the next sound. It means we treat our cymbals as living metal, allowing them to age and mature. It means we celebrate independence and dissonance. Most of all, it means we know you, the drummer makes the music, and that is why we exist. *Full content from Sabian.com