Yamaha Music

Yamaha's history began when its founder, Torakusu Yamaha, repaired a broken reed organ in 1887. Shortly thereafter, he successfully completed the first reed organ to be built in Japan.

More than 130 years after Yamaha founding in 1887, they defined the Yamaha Philosophy as the philosophical framework that underpins business management at the Yamaha Group.

Furthermore, in 2019, Yamaha established their new brand promise “Make Waves” to capture that special moment when our customers’ hearts tremble.

 

Yamaha Acoustic Pianos

Yamaha Pianos

Yamaha Digital Pianos

Yamaha Digital Pianos

 

About Yamaha Corporation

Since 1887, when Yamaha Corporation began producing reed organs in Japan, the company has grown to become the largest manufacturer in the world to offer a full line of musical instruments. Today, Yamaha also provides a place for studying music and they create opportunities for showcasing original music. All of their work fosters an environment for the enjoyment of a variety of musical endeavours. Their strong commitment to promote and support music education is one of the most significant elements that distinguishes Yamaha from the rest.

Yamaha has endeavoured to produce products and services that satisfy the diverse needs and desires of people worldwide. Their products and services are recognized around the world for superior quality in acoustics, design, technology and craftsmanship. The corporate philosophies of Yamaha are embedded in their customer-oriented management and operations. They provide excellent products and services and make continuous efforts to expand their existing market and create new markets. They are committed to enhancing research and development with an eye on the future and also foster positive growth through diversification. Their holistic corporate objective is to contribute to an enriched quality of life for people all around the world.

Yamaha Philosophy


The Yamaha Philosophy is the philosophical framework that forms the foundation for business management at the Yamaha Group.

The Yamaha Philosophy is made up of the “Corporate Philosophy,” “Customer Experience,” “Yamaha Quality,” and the “Yamaha Way.”

The Corporate Philosophy and Customer Experience express different aspects of the meaning behind the existence of the Yamaha Group, while the Yamaha Philosophy serves as its foundation.

Yamaha Quality and the Yamaha Way serve as the driving force behind the Yamaha Philosophy, and are intended to offer guidance for Yamaha Group employees in their daily work.

We utilize the Yamaha Philosophy as a foundation to draw from, and try to think from the customer's viewpoint as we build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during our long history. Our goal in doing so is to consistently provide high quality products and services that exceed the expectations of our customers, and to create excitement and cultural inspiration together with people around the world.

The diagram of the Yamaha Philosophy

Yamaha Philosophy

Combining craftsmanship and technologies in the production


The strength of Yamaha - CraftsmanshipThroughout Yamaha many years of involvement in the production of musical instruments, Yamaha have fine-tuned our craftsmanship capabilities to create even better musical instruments. At the same time, Yamaha have amassed industry-leading technologies by scientifically researching each step of the production of the production process and making use of cutting-edge technologies. Yamaha maintain both these strengths at a high level and take steps to intricately meld them, and this represents the most important aspect of our production activities.

High level technology and developing products with distinctive individuality

As the world's largest comprehensive musical instruments manufacturer, Yamaha handle a wide range of instruments, which has enabled us to refine various kinds of technologies. One strength of Yamaha's that is particularly worth mentioning is the high level of technologies we possess in both the acoustic and electronic domains.


The Strength of Yamaha - High Level Technology

In recent years, Yamaha have place emphasis on the development of hybrid instruments that meld both acoustic and digital technologies. By leveraging and melding these technologies, Yamaha are developing unique products that only Yamaha can create, continue to add new values.

Yamaha AdvantageYamaha is daily working on new technology development at Innovation Center, the world's cutting edge development and laboratory facilities on sound, which features the latest research and testing equipment.

Manufacturing

Throughout our many years of involvement in the production of musical instruments, we have fine-tuned our craftsmanship capabilities to create even better musical instruments. At the same time, we have amassed industry-leading technologies by scientifically researching each step of the production and making use of cutting-edge technologies. We maintain both these strengths at a high level and take steps to intricately meld them, and this represents the most important aspect of our manufacturing.

Craftmanship

The greatest strength in our production structure is that our products are finished using the eyes and hands of actual people. This technique is what we refer to as craftsmanship. Since our establishment, we have continued to fine-tune our craftsmanship. In addition, if we can form linkages between this craftsmanship with our technologies for the scientific evaluation of assessing human sensitivities, we believe we can achieve further differentiation going forward.

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